Day Today Express in Stenhousemuir, Falkirk, are giving away facemasks, hand gel and cleaning wipes to pensioners free-of-charge.
Elderly locals can pick up the goody bags from the store directly – and infirm pensioners are having the items delivered to their door.
The generous move is costing the business nearly £2,000, with 300 ready to be collected from the premise.
Kind-hearted shopkeeper Asiyah Javed, 34, stocked up on the goods before coronavirus reached Scotland.
Last Saturday, she decided along with hubby Jawad, 35, that they should help out elderly customers in need.
She said: “We have given away 500 bags.
On Saturday I was out, and I met an old woman, she was crying because she had been to the supermarket and there was no hand wash. I feel it is not fair on elderly people, some can’t get out the house.
“We are delivering 30 packages to a care home where there are 30 people living, and we’ve got another couple of hundred in the shop.
“Some people are asking for them to be delivered as they’re old, or disabled, or don’t drive. We are just trying to help people who can’t get out the house.”