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Table Sauces

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Maximise Summer Sales – 38% of sauces are sold in the summer season, driven by the BBQ season.

Ensure front of store displays in the summer season (Source: Nielsen, Impulse Data, 52 w/e July 2017)

Drive Healthy Sauces – Light varieties of Ketchup & Mayo are growing at over 40% YOY

(Source: Nielsen, Impulse Data, 52 w/e July 2017)

Drive shoppers baskets with sauces. A shopper will buy 4 different types of sauces a year

encourage shoppers to buy additional sauces per trip with multibuy promotions

20% of sauces are eaten with bread, egg, chips & frozen fish.

Promote together to drive sales

Take regional tastes into account

fundamentally, shoppers look for taste, flexibility & value

Stocking the core range is key

as they account for half of the total sales value

Category Info

Shoppers like trying new flavours

so widen the table sauces appeal to shoppers by stocking new flavours

Price mark packs sell 25% more than non-price mark packs

so make sure you sell price mark packs in your store

Right Sauces Range List best-sellers and target families & older shoppers

Drive health and snacking trends

Right Display & Layout Make the fixture easy to shop by segmenting sectors

and brands Drive sales through seasonal displays and linked purchases

Right Promotions Leverage promotions to give shoppers solutions

 Drive Top Up via multi-buys and Meal for Tonight through linked deals

Additional Information

ARE YOU A RETAILER?

If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.

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