Cola growth is coming from Low Sugar and Flavoured Colas, whilst the energy sector is being driven by Stimulation Drinks
and is growing at +8.6% value growth (him! CTP 2018)
Do ensure you tailor your range to suit your region (him! CTP 2018)
This is being driven by No Sugar/Zero products which are in +22.3% value growth (him! CTP 2018)
Keep the younger generation excited by stocking flavours and the latest NPD
Ensure you stock a good range of healthy Soft Drinks (him! CTP 2018)
Locating these products next to each other in store can increase shopper spend. Source: HIM! CTP 2018
and contributed to a 35% increase in soft drinks sales in 2018 (IRI Symbols & Indies data to the 28th Nov 2018) Drive incremental sales in your store by stocking NPD.
and location of soft drinks right is key to encouraging shopper purchase. Source: HIM! CTP 2018
Sports & Energy Drinks +11% volume growth Water +13% volume growth Juice & Juice Drinks +11% volume growth Source last 12 weeks 30/12/18
To ensure you have sufficient stock, especially over the summer, create water stacks near checkouts which may increase shopper spend. Source: One Pulse Survey 2018
more than the average c-store shopper Take advantage of this by offering a wide range of Take Home Soft Drinks. Source HIM! CTP 2018
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