Market Insight
With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.
The Cola and Energy sectors make up over 50% of sales and are in +7.6% and +11.2% growth respectively.
Cola growth is coming from Low Sugar and Flavoured Colas, whilst the energy sector is being driven by Stimulation Drinks
Within Independents & Symbols, the Soft Drinks category category is worth £1,420m per year
and is growing at +8.6% value growth (him! CTP 2018)
Regionality matters. Soft Drinks are growing at 7.3% in England and Wales and at 12% in Scotland.
Do ensure you tailor your range to suit your region (him! CTP 2018)
Flavoured Carbonates is the 3rd largest sector and is in +10.2% value growth.
This is being driven by No Sugar/Zero products which are in +22.3% value growth (him! CTP 2018)
27% of younger shoppers aged between 16-24 say they always buy a Soft Drink when in store (him! CTP 2018)
Keep the younger generation excited by stocking flavours and the latest NPD
Health is important. Low Sugar Soft Drinks contributed £500m in 2018 and is in +12% growth ahead of full sugar at +8% growth.
Ensure you stock a good range of healthy Soft Drinks (him! CTP 2018)