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Ice Cream

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

EMBRACE NPD 28% of growth

came from new products in 2018 (Nielsen 2018)

STOCK THE CORE Top 12 SKU’s account

for over 60% of all sales in Convenience (Nielsen 2018)

AVAILABILITY Make United your wholesaler of choice

we promote single cases so you can buy only what you need

PRICE CORRECTLY A recent survey said that £1.38

is the average acceptable price to shoppers for a single

YEAR ROUND Multipack sales grew by 30%

in Convenience in 2018 and sell even in the Winter (Nielsen 2018)

AWARENESS Check out our website

for links to order Chillers and POS from our suppliers

Category Info

THE TOTAL CONVENIENCE TAKE HOME ICE CREAM MARKET

IS WORTH £184M AND IS GROWING +16% YEAR ON YEAR (Nielsen Scantrack Take Home, Total Convenience 52 w/e 01.12.18 value)

ICE CREAM IS THE LARGEST FROZEN CATEGORY

 IN BOTH SUMMER AND WINTER, DELIVERING 25% OF FROZEN SALES IN SUMMER AND 14% IN WINTER (Nielsen 2018)

Additional Information

ARE YOU A RETAILER?

If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.

GET IN TOUCH

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110 Easter Queenslie Road,
Glasgow,
G33 4UL

help@day-today.co.uk

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