People are suffering from more minor ailments and are increasingly being encouraged to self-medicate, partly to take the strain off the NHS
Few promotions are run on medicines due to the nature of the products
in case studies has proven to increase sales by UP TO 40%
That is the same value as the biscuits category and double the value of Hot beverages category. (AC Nielsen, 52 weeks to 23/04/16)
Sufferers will not travel far if not feeling well, so medicines are bought at the most convenient location
and does not take up much space on shelf
to buy well known brands. Source J&J research
(Ideally dual stock Kids’ Medicine in the baby fixture).
proven to increase sales by 30 to 40%.
own label sell very well (top 2&3 volume lines) whilst also offering great value and exceptional margins.
In Winter (October – February), focus on colds & flu and sore throats. In Summer (February – August), focus on hay fever/allergies and first aid, etc.
Seasonal flu viruses can be detected year-round; however, seasonal flu activity can begin as early as October and continue to occur as late as May.
If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.
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