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Healthcare

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

HEALTHCARE IS A GROWING CATEGORY

People are suffering from more minor ailments and are increasingly being encouraged to self-medicate, partly to take the strain off the NHS

HEALTHCARE IS HIGHLY PROFITABLE AVERAGE 30% POR ON MEDICINES

Few promotions are run on medicines due to the nature of the products

Moving medicines from behind the counter onto the shop floor

in case studies has proven to increase sales by UP TO 40%

HEALTHCARE IN THE IMPULSE MARKET IS WORTH £271m PER YEAR

That is the same value as the biscuits category and double the value of Hot beverages category. (AC Nielsen, 52 weeks to 23/04/16)

IDEAL FOR CONVENIENCE CHANNEL

Sufferers will not travel far if not feeling well, so medicines are bought at the most convenient location

Easy to manage Long shelf life

 and does not take up much space on shelf

Category Info

Shoppers in this channel have strong propensity

to buy well known brands. Source J&J research

Group like products & categories together

 (Ideally dual stock Kids’ Medicine in the baby fixture).

Moving medicines onto the shop floor

proven to increase sales by 30 to 40%.

Whilst there is a strong tendency from consumers to buy brands

own label sell very well (top 2&3 volume lines) whilst also offering great value and exceptional margins.

HIGHLIGHT PRODUCTS AT KEY TIMES OF THE YEAR

In Winter (October – February), focus on colds & flu and sore throats. In Summer (February – August), focus on hay fever/allergies and first aid, etc.

THE TIMING OF FLU IS VERY UNPREDICTABLE AND CAN VARY IN DIFFERENT PARTS OF THE COUNTRY AND FROM SEASON TO SEASON

Seasonal flu viruses can be detected year-round; however, seasonal flu activity can begin as early as October and continue to occur as late as May.

Additional Information

ARE YOU A RETAILER?

If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.

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