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Health & Beauty

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Pharmacy Own Label is growing faster than the Brands.

Pharmacy Own Label Pain is growing at +5.4% annually* (Neilsen 12 weeks March) Exclusive To Bestway – Well Pharmacy branded Meds available now!

Did you know? Shampoo, Deodorants and Toothpaste are the key categories that are bought as replenishment within convenience stores.

Ensure you are always fully stocked in these categories. Colgate – No.1 Toothpaste, Listerine No.1 – Mouthwash, Lynx No.1 – Deodorant.

Core Range – Focus on core toiletries, offering a breadth of needs rather than a depth of choice

There is no need to go for multiple sizes and variants.

Healthcare is one of the fastest growing categories

in FMCG with Medicines being the main driver (*Euromonitor)

Current Market Trends & Opportunities to grow your H&B business Simple Wipes:

The 25 pack of Simple Wipes is 2.8x the value of the next best performing SKU and is growing at a rate of +40.3% in the Independents Channel. This the strongest growth in the category (BW SKU Code 953788) Baby Pants: Pampers Pants are now the fastest growing segment in the category at 30%, 11% ahead of the rest of the category – now available in depot (BW SKU Codes – 585391 & 585401) Adult Incontinence: Adult incontinence has grown 28% in the last 3 years and is on track to be bigger than the rest of Feminine Hygiene by 2023 Do ensure you stock this range

Category Info

Why is it important to stock Medicines? Growing category

people are suffering from more minor ailments and are increasingly being encouraged to self-medicate, partly to take the strain off the NHS (Reckitts 2019)

Ideal for Convenience channel

Sufferers will not travel far if not feeling well, so medicines are bought at the most convenient location

Not price sensitive

if people are feeling ill, ease of purchase and provision of rapid relief are more important than price

80% of Cold and Flu are viruses and do not need a Prescription.

Over the Counter remedies are more effective than antibiotics

Pain Remedies have increased by 5%

due to doctors de-prescribing paracetamol (* Perrigo 2018)

Additional Information

ARE YOU A RETAILER?

If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.

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