Maximise sales by stocking the Must Stock range of Sharing products and merchandising with double facings (Nielsen, Independents & Symbols, L12WE 27.04.19, excluding <10% distribution)
Maximise sales by stocking the Must Stock range of Single Crisps products and merchandising with double or triple facings (Nielsen, Independents & Symbols, L12WE 27.04.19, excluding <10% distribution)
(Nielsen, Independents & Symbols and Total Impulse, L52WE 27.04.19)
(Nielsen, Independents & Symbols, L52WE 27.04.19)
i.e. multibuys in this category drives more snacking occasions and repeat purchases
to meet shoppers needs (Kantar Worldpanel 52w/e July 18)
ensure best sellers are merchandised at eye level with double or triple facings.
(Source: Kantar Worldpanel, Take Home and Out of Home panel, 52w/e July 18, Total Convenience Channel)
(Sandwiches & Chilled Drinks). Chiller Baskets ensure shoppers have the opportunity to purchase Crisps, Snacks & Nuts with their Food To Go.
providing a real opportunity to influence what they purchase once they enter a store. More shoppers buy Single Serve savoury snacks when they are merchandised front of store.
Sharing bags over index in trips containing Beer, whilst more than 1 in 10 Top Up trips with Crisps, Snacks & Nuts also feature Wine. (Source: Kantar Worldpanel 52w/e July 18)
Use secondary displays during Christmas, Easter, Key Sporting Events, BBQ Season etc to maximise sales.
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