with the key format they’re willing to trade up in being singles. (HIM CTP 2017)
so it is the most important chocolate category in your store. (Nielsen, Indes and Symbols, Nielsen, June 2019)
with Sugar Bags at +7%, Chocolate Bags at +10% and Chocolate Blocks at +6%. (Nielsen, Indes and Symbols, Nielsen, June 2019)
driving value to the singles category. (Nielsen, Indes and Symbols, Nielsen, June 2019)
in secondary displays will interrupt shoppers on autopilot. (HIM, Convenience Report 2019)
but Easter and Christmas are the fastest growing (6.8% and 8.7% YOY respectively) within convenience. (IRI data to 15/06/19)
it would generate over £1200 additional sales for you annually. Source: IRI, Indes and Symbols Av Selling Price, Dec 2018
and ‘added value’ areas such as Duos, Protein and Premium.
and Blocks is key to drive growth into the channel.
(rather than being driven by promotions), so focus on creating eye-catching displays in store and maintaining clear visibility of the category. Source: HIM CTP 2019
and displaying them in the best location in branded point of sale could increase your sales by 35%.
so have reduced sugar and permissible confectionery products in your range. Source: HIM, Convenience Report 2019
If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.
Day-Today Head Office,
110 Easter Queenslie Road,