making this a £1.72bn market and growing at +1.2% (Nielsen)
all of the top 10 selling cereals are price marked (Bestway data)
see our recommended top sellers section for the leading products (IRI Total Convenience 15/06/19)
when buying cereals, Weetabix, Special K, Bran Flakes and Alpen are the best sellers in this segment
maximise the daily sales opportunity with cereal bars and express porridge pots (Kellogg’s)
and are growing 6% pa (Nielsen MAT to June 19)
Coco Pops White Chocolate is in the top 5 best selling cereals in Bestway. Make extra sales and keep consumers interested by trying NPD, especially from the major manufacturers.
Cereal sales are driven heavily by promotions – Special reduced PMP’s of Shreddies, Cheerios and Cheerios Honey have made these the fastest growing products in the category – look out for them, they are winners!
like confectionery, crisps and snacks to maximise sales.
health, family, kids and breakfast on the go.
Increase customer spend and give great value.
Run shopper discounts or multi-buy promotions to drive additional sales.
If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.
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