Kantar WPO 20th May 2018
Nielsen May 2018
Therefore it is a very valuable category! Him! CTP 2018
twice that of Everyday Treat Nielsen May 2018
Make sure these segments are given the required space on your main fixture Nielsen May 2018, HIM CTP 2018
Locate the biscuit fixture towards the front of store, close to high footfall areas, and a secondary site near coffee machines.
80% of total category value comes from only 12% of products, so stocking the right range is vital!
(Nielsen May 2018)
Merchandise key brands in clear brand blocks to create standout, and use branded POS to highlight and attract shoppers to the fixture. Place similar product types together so shoppers can easily find what they want.
use these to demonstrate value for money and fair pricing.
As biscuits are a highly impulsive category, it’s a good idea to use off shelf display to drive impulse sales on biscuit promotions. Shoppers also eat more biscuits at Christmas and gifting is a key opportunity for maximising sales.
Grocery Snacking On-The-Go is increasing in popularity throughout the day so ensure you stock a range that caters for the different consumer needs such as breakfast (Belvita), mid morning snack (Mikado) and late afternoon (Cadbury Roundie).
The more you sell, the more your shoppers will eat! (Kantar Retail 2014)
(Kantar WPO – Take Home and On the Go Panel)
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