Biscuits

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Biscuits within the Independent Channel is growing 4 x faster than Total Market driven by more people spending more

Kantar WPO 20th May 2018

The Total Biscuit market is worth over £3bn, and growing 4.8% YOY

Nielsen May 2018

The average trip spend on biscuits is £1.39 which is bigger than crisps, sweets and chocolate categories.

Therefore it is a very valuable category! Him! CTP 2018

Biscuit shoppers visit stores more often, spend longer in store, buy more items and spend more than non-biscuit shoppers Him!

CTP 2018

Adult Healthy is the fastest growing segment in Convenience, representing 15% of value and growing by 14%

twice that of Everyday Treat Nielsen May 2018

Everyday Biscuit (e.g. Rich Tea) and Everyday Treat (e.g. Chocolate Digestives) segments make up nearly 50% of Convenience store sales, with the key mission being Top Up.

Make sure these segments are given the required space on your main fixture Nielsen May 2018, HIM CTP 2018

Category Info

Make biscuits impossible to miss.

Locate the biscuit fixture towards the front of store, close to high footfall areas, and a secondary site near coffee machines.

Have good availability of the Must Stock lines.

80% of total category value comes from only 12% of products, so stocking the right range is vital!
(Nielsen May 2018)

Draw shoppers to the biscuit fixture.

Merchandise key brands in clear brand blocks to create standout, and use branded POS to highlight and attract shoppers to the fixture. Place similar product types together so shoppers can easily find what they want.

Make prices easy to see. Clearly display prices on fixture. Shoppers trust price-marked packs;

use these to demonstrate value for money and fair pricing.

Maximise impulse and events.

As biscuits are a highly impulsive category, it’s a good idea to use off shelf display to drive impulse sales on biscuit promotions. Shoppers also eat more biscuits at Christmas and gifting is a key opportunity for maximising sales.

Shopper occasions.

Grocery Snacking On-The-Go is increasing in popularity throughout the day so ensure you stock a range that caters for the different consumer needs such as breakfast (Belvita), mid morning snack (Mikado) and late afternoon (Cadbury Roundie).

Biscuits

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Biscuits within the Independent Channel is growing 4 x faster than Total Market driven by more people spending more

The Total Biscuit market is worth over £3bn, and growing 4.8% YOY

The average trip spend on biscuits is £1.39 which is bigger than crisps, sweets and chocolate categories.

Biscuit shoppers visit stores more often, spend longer in store, buy more items and spend more than non-biscuit shoppers Him!

Adult Healthy is the fastest growing segment in Convenience, representing 15% of value and growing by 14%

Everyday Biscuit (e.g. Rich Tea) and Everyday Treat (e.g. Chocolate Digestives) segments make up nearly 50% of Convenience store sales, with the key mission being Top Up.

Category Info

Make biscuits impossible to miss.

Have good availability of the Must Stock lines.

Draw shoppers to the biscuit fixture.

Make prices easy to see. Clearly display prices on fixture. Shoppers trust price-marked packs;

Maximise impulse and events.

Shopper occasions.

Additional Information

Biscuits are one of the most expandable categories.

37% of Biscuit On-The-Go occasions also include a tea or coffee.

ARE YOU A RETAILER?

GET IN TOUCH

Day-Today Sitemap

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc. We are able to share with you valuable market insight for each category.

Biscuits within the Independent Channel is growing 4 x faster than Total Market driven by more people spending more

The Total Biscuit market is worth over £3bn, and growing 4.8% YOY

The average trip spend on biscuits is £1.39 which is bigger than crisps, sweets and chocolate categories.

Biscuit shoppers visit stores more often, spend longer in store, buy more items and spend more than non-biscuit shoppers Him!

Adult Healthy is the fastest growing segment in Convenience, representing 15% of value and growing by 14%

Everyday Biscuit (e.g. Rich Tea) and Everyday Treat (e.g. Chocolate Digestives) segments make up nearly 50% of Convenience store sales, with the key mission being Top Up.

Category Info

Make biscuits impossible to miss.

Have good availability of the Must Stock lines.

Draw shoppers to the biscuit fixture.

Make prices easy to see. Clearly display prices on fixture. Shoppers trust price-marked packs;

Maximise impulse and events.

Shopper occasions.

Additional Information

Biscuits are one of the most expandable categories.

37% of Biscuit On-The-Go occasions also include a tea or coffee.

ARE YOU A RETAILER?

GET IN TOUCH

Day-Today Sitemap

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.