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Home Baking

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Use nearby categories to unlock total fixture space

Think about space alongside eggs

Home baking is a hugely seasonal category

Pancake Day, Mother’s Day, Easter, Halloween & Christmas are your peak sales opportunities

Most sugar volume is used in baking

but sweetening accounts for most occasions (such as tea, coffee & cereal)

Shoppers expect and want the fixture

 to reflect the baking process

Many baking occasions result

from a spur of the moment decision

Health conscious shoppers

are interested in baking due to having control over ingredients

Category Info

BLOCK BY USAGE OCCASION

e.g. Block “Mainstream Flours” together and “Bread Making Flours” together on the fixture. This will help shoppers quickly identify where the product they want to purchase is on shelf. Source: IRI, Convenience Stores, MAT to 03 December

Block by brand provides clarity and helps the shopper find their products through brand recognition.

Use brands to signpost sectors as these are most recognised by shoppers on a ‘replenishment’ mission. Source: IRI, Convenience Stores, MAT to 03 December 2016

Shoppers expect and want the fixture layout to reflect the baking process Baking process

MAKING THE BAKE FLAVOURINGS & INCLUSIONS COVERING DECORATING PRESENTING / TRANSPORTING CAKE MIXES

Additional Information

ARE YOU A RETAILER?

If you are a retailer, visit United Wholesale (Scotland) to view our latest trade-only 3-weekly promotional offers.

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